Science reveals why women find married and taken men more attractive. Learn about mate-choice copying, the wedding ring effect, social proof in dating, and what evolutionary psychology says about this surprising attraction pattern.
Your social media feed uses proven propaganda techniques to shape what you think and believe. Learn how these old tricks work in new ways and how to protect yourself.
Some people resist persuasion. Others can't help going along. Neuroscience reveals why your brain is more suggestible than you realize, and what to do about it.
Your political beliefs aren't really about policy. They're about identity. Here's the psychology behind why people refuse to change their minds, and what actually works to bridge the divide.
Your brain is wired to conform. Research shows 70% of people will agree with a group they know is wrong. Here's why you follow the crowd and how to break free.
Salespeople, politicians, and marketers use a handful of psychological tricks to get you to say yes. Here's how to spot them before they work on you.